What we Think!

HAS IT EVER STRUCK YOU HOW FAR BEHIND THE TIMES
THE AVERAGE MOTOR-CYCLIST IS, TAKING MODERN CAR PRACTICE

The disadvantages
.   of the usual  .
.   .   type  .  .

 AS THE STANDARD? WHAT CAR OWNER
WOULD BE SATISFIED WITH THE MANY
 SLIPSHOD METHODS OF OVERCOMING
DIFFICULTIES WHICH THE MOTOR-CYCLE

DESIGNER CONSIDERS SATISFACTORY; THE CLUTCH THAT WOULD DISGRACE A CAR OF THE YEAR OF GRACE 1901. THE LUBRICATION METHODS THAT CARS DROPPED 5 YEARS AGO AS UNSATISFACTORY, THE TRANSMISSION SYSTEM KNOWN AS "COMBINED DRIVE", BECAUSE IT COMBINES THE DISADVANTAGES OF BOTH BELT AND CHAIN.

MORE THAN TWO YEARS AGO WE RECOGNIZED THESE DEFECTS, AND REALISING THE ADVANTAGES OF BEING FIRST IN THE FIELD, WE SET OUT TO DESIGN A MACHINE WHICH WOULD

.    Our view of   .
 .   .   an ideal   .   . 
.   Motor Cycle   .

AS FAR AS HUMANLY POSSIBLE BE PERFECT. THE MACHINE MUST BE LIGHT, FOR EASE OF HANDLING AND ECONOMY OF RUNNING; IT MUST BE

CAPABLE OF CLIMBING ANY HILL, HOWEVER STEEP, AND AT THE SAME TIME IT MUST POSSESS A TURN OF SPEED SUFFICIENT TO SATISFY ALL BUT THE MOST INVETERATE SPEED MERCHANT, TO WHOM ONLY AN 8-H.P. STRIPPED RACER WILL APPEAL. ABOVE ALL IT MUST REQUIRE NO ATTENTION WHICH THE VERIEST NOVICE COULD NOT GIVE IT, AND, IN FACT, IT MUST BE AS RELIABLE AND AS EASY TO HANDLE AS A PEDAL-CYCLE. IT THEREFORE MUST BE FITTED WITH A GENUINE AUTOMATIC LUBRICATION SYSTEM, A REALLY EFFICIENT CLUTCH AND CHANGE SPEED GEAR, AND THE TRANSMISSION MOST COMPATIBLE WITH THE GENERAL DESIGN. 

THE RESULT IS THE 2 1/2 H.P. VELOCE LIGHTWEIGHT, AND DURING THE TWO YEARS WE HAVE MANUFACTURED THIS MACHINE WE HAVE FOUND IT TO BE ITS OWN BEST ADVERTISEMENT. THOUGH ORIGINAL IN DESIGN, IT IS IN NO WAY FREAKISH IN APPEARANCE. THE CONVENTIONAL TANK AND FRAME BEING USED, BUT MANY UNIQUE FEATURES ARE INCORPORATED WHICH ARE DESCRIBED AT LENGTH IN OUR LARGE CATALOGUE. THE ENGINE AND GEAR-BOX ARE COMBINED IN ONE CASING GIVING AN EXCEEDINGLY COMPACT APPEARANCE TO THE MACHINE ;